A Design State of Mind

Odyssey Imagery was founded on the concept and idea about highlighting each individual US State. Each state has unique landmarks, foods, popular attractions, cities, national monuments and much more. Our goal is to bring light of each state one special design at a time.

Tyler Mueller

Tyler Mueller founded Odyssey Imagery in 2018 in Burlington, Vermont. 

Born in Essex Junction, VT, Tyler attended UVM until an unfortunate ski accident caused him to take medical leave - a very Vermont story if we’ve ever heard one. He created his “In the 802” design for a graphic design final project for his multimedia communications degree at Community College of Vermont, which Odyssey still sells today. 

From there, Tyler designed more products which he originally just sold to friends, but after the products became so popular with his circle, he was led to turn his side project into a business.

If you’ve ever been to Vermont, you know that Vermonters’ pride for their state runs strong, and there are many local businesses that celebrate the beauty of the region. Tyler noticed that most of these featured rather plain Vermont logos that failed to truly represent that creativity of the state and its people. Tyler knew he could bring more heart to otherwise basic goods, like beanies to keep Vermonters warm. 

Tyler eventually expanded his offerings to feature more states, and he hasn’t looked back since. Today, Odyssey Imagery sells goods celebrating Vermont, Colorado, California, New York, Masschussettes, Maine, New Jersey, Illinois, Michigan, Utah, Texas and Cape Cod and plans to eventually expand to all 50 states. 

Whenever Odyssey creates a new design, the team researches the state’s history, speaks personally with residents of that state, and takes their time crafting each state image to be as inclusive and accurate as possible. The United States is so diverse, and Odyssey is here to highlight what makes each state so unique.